CEO of Outsiders welcomes CRM
Gayle Bock, a well-known marketing leader with more than 30 years of corporate experience and consulting worldwide, has joined Outsiders Head, the country’s leading “Executives-as-Service” company.
At Chief Outsiders, Bock will work with more than 80 part-time CMOs to make the right-sized commitments to SMEs and mid-market companies. Objective: Use their in-depth experience and rigorous C-level knowledge to help companies increase revenue, build cross-channel sales strategies, simplify operations and drive market innovation. Bock has spent the last three decades in the driver’s seat for B2C, B2B and B2B2C (e-commerce) retail initiatives, travel, telecommunications, financial services, skin care and luxury businesses. It has many successes and is based on the use of customer data to help companies increase revenue, loyalty, subscribers and additional revenue.
Bock’s start in consumer data-based marketing began in senior roles at Northwest Airlines, United Airlines and Delta Airlines, where, during his last engagement, he was vice president of Consumer Marketing around the world. Later, Bock offered marketing experience to an enviable portfolio of companies, Merrill Lynch and vice president of marketing for Mastercard, and a loyal role in customer loyalty at T-Mobile.
“Gayle is challenging the business challenge from a customer perspective by using new data and technologies to achieve cost-effective programs for the market by integrating traditional and digital channels,” said Clay Spitz, managing partner, CEO. “Gayle’s results-oriented management skills and easy-to-work personality make him a consultant with in-depth knowledge of clients and prospects.” Bock won the title.
In Business Administration at the University of Madison. External Chief External Chief, LLC is a nationwide “Service Executive” company, with more than 90 General Managers / External Participants (OPMs) participating side by side. Unlike other companies in strategic marketing and management consulting, each CMO has held a VP Marketing or senior position in one or more operating companies. External leaders have worked in an executive team of more than 1,300 client companies providing instant access to talent to drive growth strategies and execution plans with full personalized and flexible commitments.
Due to its market-based growth plans, quality leadership and highly experienced team, the external manager has recognized Inc. for the past eight years. The magazine is one of the 5,000 fastest growing private companies in the U.S. and was named Forbes Giant Small in 2019. Saxby Foreign Art Director and President Pete Hayes are one of the authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” the best-selling Amazon # 1 for business owners and CEOs. For more information on companies that rely on foreign keys as a major source of accelerating business growth, click here.
