Data hygiene leads to customer success
The business value of data hygiene After discussing the features to be implemented, teams on both sides got to work, but things took much longer than expected – six months before customer success reps started using the system, a full year before things stabilized. I tried connecting Strikedeck directly to NetSuite by building these custom APIs back and forth and it was really a challenge.
In fact, I still believe we haven’t solved all the problems, “says Manji.” The uniqueness is due to our customization in the past and we didn’t have the cleanest databases. “To clean up the complexities of the database, Spear incorporated the experience Third-party NetSuite. Other factors also worked against him, says Manji. For one thing, Spear’s technology team was growing rapidly when Strikedeck was hired, with insufficient resources dedicated to back-end technology. ” had them, they would have said, we should postpone this from Strikedeck for four months, transfer all our resources here to make sure our data is 100% clean, so that when we do business with Strikedeck it will be an implementation rapid and we are not doing data hygiene every week, which is what we are doing right now. “Now, that data team is in place and one of the smartest in the company, says Manji.
They are committed to eliminating the customization of NetSuite and building an enterprise data warehouse to store their data, as part of a global strategy to make Spear’s technology infrastructure more like that of a technology-prioritized company. “Yes, I had to do it all over again, we started with the corporate data warehouse, so no customization was needed, so we connected Strikedeck again or the other provider we use for various things, in that, ”he says. So NetSuite is the problem? Not at all, says Manji.
“I think NetSuite is a great platform if it’s not customized. I just wish they had better technology relationships with third parties,” he says. Manji says his IT staff tells him they’d rather be at Salesforce, but he’s not interested in changing: “What our team is really saying is, ‘We’ would love to start over and not customize something too much,” he says. . , adding that it would be better to provide better data entry training for sales reps and customer success, as the same bad habits will create a messy database, whatever the ERP or CRM. The software platform concludes, “My preference is, it’s cheaper, it’s more efficient to undo the customization of the past and make NetSuite a clean build without having to migrate a ton of data.”